The Age of the Customer-Centric CIO

Salesforce.com

In today’s Digital Age, companies that listen to their customers, are adept at solving those customers’ pain points, and deliver relevant and immersive experiences have the advantage. With customer-centricity rising to the top of the CEO agenda, the CIO is well positioned to lead the charge.
How can CIOs do this? By leveraging enterprise technology to create a 360-degree customer view that serves as the springboard for new products and services while increasing loyalty and engagement. CIOs who embrace this kind of customer mandate are shifting away from the narrow view of their tech leader role and instead balancing legacy IT responsibilities with a strategist-centered charter that uses technology to advance enterprise business objectives.