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White Paper | Presented by Qubole Inc

5 Tips on Building a Big Data Culture

From hiring practices to self-service technology and employee empowerment, our 5 Tips on Building a Data-Driven Culture will set you on a path to become a truly data-driven organization -- one that uses data to start, continue, or conclude every single business decision, no matter how major or minor.

White Paper | Presented by Qubole Inc

Big Data Buyers Guide

The cloud and big data are really a perfect match as the dynamic scalability and affordability of the cloud match well with the massive scale and "bursty" nature of resources that are required for big data analytics. Whether you are just evaluating cloud big data platforms or already running big data in the cloud - this guide is for you.

White Paper | Presented by Qubole Inc

Data Warehouses vs Data Lakes A Primer

What distinguishes a data lake from a data warehouse? Do you need to choose or do you need both? What are current best practices for setting up the relationship between a data warehouse and a data lake? We answer these questions and more, and explain why augmenting your existing data warehouse with a data lake is the best path to take given the current state of maturity of the various technologies.