Sharon Goldman

Freelance Writer

Sharon is an award-winning B2B magazine editor and writer (DMNews, COLLOQUY, Adweek, Shopper Marketing) with more than a decade of experience reporting in the retail and B2B space.

Is the rocky road to EMV retail adoption getting smoother?

For retailers, confusion reigns after EMV rollout

For retailers, confusion reigns after EMV rollout

More than a month after the October 1 deadline, some reports estimate that only a third of merchants have migrated to EMV-capable credit card readers. At the same time, larger retailers say the new standard doesn’t go far enough.

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