Cloudflare percolated back into the news cycle last week when the company, which provides security services to websites, blocked Kiwi Farms as a client. Kiwi Farms has a reputation as being the worst trolling site on the internet, where individuals meet to collate and create action plans targeting individuals for both online and physical harassment including doxing and swatting (taking action that results in a police SWAT team arriving at a given address to neutralize the reported threat to life).Social networks were aflame with calls for Cloudflare to cease providing their services to Kiwi Farms. Indeed, a recent Vice article highlighted the case of Clara Sorrenti, also known as Keffals, an online streamer who has been doxed multiple times and was arrested on August 5 amidst a raid on her home as a result of swatting, highlighted how there have been at least three cases of individuals committing suicide as a result of the targeted harassment received as a result of the actions taking place on Kiwifarms.Cloudflare explains its abuse policyOn August 31, Cloudflare issued a blog post attributed to Matthew Prince, CEO Cloudflare, and Alissa Starzak vice president, global head of public policy Cloudflare, that discussed the company\u2019s \u201cabuse policy\u201d and which was tagged \u201cabuse, freedom of speech, legal\u201d which did not mention Kiwi Farms by name yet highlighted how the company had a policy that they followed (the blog provided a process diagram) and that they were following the processes. Their penultimate paragraph summed up their position:\u201cThere remain many injustices in the world, and unfortunately much content online that we find reprehensible. We can solve some of these injustices, but we cannot solve them all. But, in the process of working to improve the security and functioning of the Internet, we need to make sure we don\u2019t cause it long-term harm.\u201dThe bottom line, Kiwi Farms remained a Cloudflare client, receiving the services of the company.Social pressure on Cloudflare to drop Kiwi Farms increasesThe social networks doubled down, catching the eye of mainstream media and highlighting the relationship between Cloudflare and Kiwi Farms.Four days later, on September 3, Prince pens another blog post, \u201cBlocking Kiwifarms\u201d in which Price highlights the revolting content of Kiwi Farms and acknowledges the public pressure Cloudflare had received to deplatform Kiwi Farms, noting that they provide services, to many sites including those like Kiwi Farms that contain revolting content. He continued how Cloudflare\u2019s actions were not a result of the pressure campaign, rather, \u201cThe rhetoric on the Kiwifarms site and specific, targeted threats have escalated over the last 48 hours to the point that we believe there is an unprecedented emergency and immediate threat to human life unlike we have previously seen from Kiwi Farms or any other customer before.\u201d Price noted that Cloudflare has reached out to law enforcement in multiple locales highlighting what the company believes were potential criminal acts or threats to life.Cloudflare transparency on conflictThis is not the first time Cloudflare has found itself amid public opinion crossing paths with its corporate ethos of providing services to those that others find reprehensible. Indeed, following the Russian invasion of Ukraine, Cloudflare received a request on February 28 from the Ukrainian government requesting the company to remove their services from Russian customers and block the Russian sites from using Cloudflare. No doubt, Cloudflare\u2019s presence was making it difficult for the Ukrainian cyberwarriors to attack Russia\u2019s sites.Since the company received the Ukrainian request, they have published multiple blog posts that discuss Russia and Ukraine. The first post published on March 6 highlighted how they were assisting Ukraine in protecting their infrastructure web presence and had moved out of Russia \u201ccustomer encryption key material.\u201d Furthermore, should the Cloudflare servers in Ukraine, Belarus or Russia lose power, they are configured to \u201cbrick themselves.\u201dThe piece continues that Cloudflare is working with U.S. government entities to ensure compliance with sanctions and are terminating customers related to \u201cRussian financial institutions, Russian influence campaigns, and the Russian-affiliated Donetsk and Luhansk governments.\u201d It ends with how the calls to terminate services in Russia have been seen and considered: \u201cOur conclusion, in consultation with those experts, is that Russia needs more internet access, not less. As the conflict has continued, we\u2019ve seen a dramatic increase in requests from Russian networks to worldwide media, reflecting a desire by ordinary Russian citizens to see world news beyond that provided within Russia \u201cIn early April, Cloudflare highlighted how it continues to provide services in Russia and how individual Russian citizens were using the Cloudflare WARP tool to access information in the West. The company also highlighted how it was stopping cyberattacks originating from within Russia (caveat, \u201cTo be clear, being able to identify where cyberattack traffic originates is not the same as being able to attribute where the attacker is located.\u201dBottom line, companies such as Cloudflare that provide intermediary services will continue to have to thread the needle between business decisions and moral decisions. Who is acceptable as a customer is not without consequences, and no doubt every company will always have those who disagree with a given decision. To Cloudflare\u2019s credit, their explanations of how they have arrived at their business decisions that address moral outcries are commendable.