Uber CEO Dara Khosrowshahi posted a blog yesterday saying hackers downloaded the names and driver\u2019s license numbers of around 600,000 drivers in the United States \u2014 and some personal information of 57 million Uber users around the world.The data theft, which occurred a year ago, included names, email addresses and mobile phone numbers, according to Khosrowshahi.The Associated Press released a story, which appeared in Newsday today, saying Uber paid a $100,000 bribe to the hackers in order to ensure the stolen data was destroyed.It\u2019s hard to know what\u2019s most troubling about this news:The fact Uber concealed the hack for a year.That Uber forked over a hundred-grand to cyber thieves.Or that they actually believed the hackers would destroy the stolen data.How could Uber believe the hackers and pay the bribe?To those three points, the cybersecurity community will surely want to know:What are the consequences of hiding a hack of this magnitude from law enforcement and the riders?How could any business or IT executive believe hackers would be true to their word and destroy stolen data?\u00a0Especially when that data could fetch even more money on the dark web.\u00a0What CFO in their right mind \u2014 no matter what their CEO or anyone else said \u2014 would cut a check for $100,000 to cyber criminals?Regardless of which of the three indiscretions is the worst, taken together this behavior is exactly what motivates hackers and drives up the cyber crime rate.Uber has sent a message to the black hats, saying \u2014 \u201cWe\u2019re scared of you, we\u2019ll pay up if you take our data hostage, and we won\u2019t tell anyone.\u201dUber\u2019s new CEO deserves credit for bringing the hack out in the open and taking action. Khosrowshahi\u2019s blog post says he\u2019s asked Matt Olson to help him think through Uber\u2019s security going forward. Olson is a lecturer on law at Harvard Law School, and he has an extensive cybersecurity background.The reputational harm in connection with a hack of this magnitude \u2014 and Uber\u2019s improper response to it \u2014 can tally up to a seven- or even eight-figure number. Khosrowshahi would be wise to hire a PR firm. Major hack news lingers for months or even years. With a $100,000 bribe involved, there\u2019s no telling how long this one will be in the headlines.Visit\u00a0SteveOnCyber.com\u00a0to read all of my blogs and articles covering cybersecurity.Follow me on Twitter\u00a0@CybersecuritySF, or connect with me on\u00a0LinkedIn. Send story tips, feedback and suggestions to me\u00a0here.