It seems as if not a day goes past where cybercrime isn\u2019t in the headlines.Whether it is a ransomware attack, a huge data breach, theft of intellectual property, or the unavailability of service, \u2018cyber\u2019 is playing an increasingly important role for both enterprises and individuals alike.Nowadays, nearly all crimes have an element of cyber to them and we\u2019re seeing more \u2018traditional\u2019 criminals get into the cybercrime industry. However, this isn\u2019t just bandwagon jumping; there are actually some very good reasons why the world of cyber makes a lot of sense to criminals.Lowering barriers to entryGo back ten years or so and \u2018hacking\u2019 knowledge was limited to a few select individuals that understood technology. It wasn\u2019t easy to find experts that were willing to be \u201chackers for hire\u201d, and for those new to the industry, acquiring such skills wasn\u2019t an easy task either.However, in recent years, the barriers to entry have gotten significantly lower due to a few key factors:1.\u00a0Availability of online marketplaces.\u00a0Online marketplaces have become commonplace and provide a convenient place where hackers for hire can advertise their skills to bidders. These can encompass a broad range of services such as DDoS attacks, botnets, and targeting of individuals or businesses, as well as custom services.2.\u00a0As-a-service.\u00a0Taking a cue from legitimate businesses, cybercriminals are beginning to remodel their organizations for greater efficiency. This has resulted in the rise of \u201ccybercime-as-a-service\u201d. For example, Petya & Mischa ransomware-as-a-service (RaaS) was launched in July 2016. This platform encourages distributors to generate high returns by enticing them with the cybercrime equivalent of performance bonuses. If distributors generate less than five bitcoins in a given week, then they only earn 25% of the ransom paid. However, if the weekly payment is over 125 bitcoins, then they can potentially keep 85% of it. Through such initiatives, the RaaS business model has proven to be highly lucrative, for both the providers and the distributors, and there\u2019s no sign that the these operations will go away anytime soon.3.\u00a0The rise of cryptocurrency.\u00a0The third leg of the stool is made up of crypto currencies such as bitcoin, which allow payments to be made anonymously. This allows cybercrime service providers to sell their wares easily, and also allows cybercriminals to extort money from their victims more effectively.Profit and lossAnother aspect contributing to the rise in cybercrime is the increase in potential profits. The cybercrime market is lucrative because of the extent to which things have gone digital. Everything from finance, to healthcare, to national infrastructure is connected in some way or another. On top of this, the introduction of IoT and smart devices has resulted in an explosion of connected devices, each of which presents a potential money-making opportunity for a clever hacker.The abundance of connected devices gives criminals an advantage because there will always be unsecured, unpatched, or simply insecure targets. Attacks can be targeted against particular businesses, or can indiscriminately affect companies of all sizes and within all verticals. There are also some cases where a criminal could potentially make as much profit targeting individual consumers as they could from attacking large enterprises. By targeting individuals, hackers further lower the bar to entry, as no pre-qualification needs to be done on the target.Key takeawaysThe growing number of criminals taking advantage of lucrative cyber money-making opportunities will unfortunately only continue to grow. Therefore, it is more important than ever that enterprises and individuals take appropriate steps to protect themselves from cyber attacks. Here are few tips to bear in mind:User education and awareness is the first, and arguably the most important, line of defense. For example, knowing not to click on suspicious links could prevent a potential infection entirely.Segregating critical systems and assets is also a good defensive measure. In the event that a user does click on a link, having segregated systems will prevent infections from spreading.Have robust detection and response controls in place, which are enhanced by threat intelligence, is also critical so that infections can be detected quickly and remedial action taken immediately to minimize impact.Finally, the importance of backup processes cannot be forgotten or neglected. If the worst does happen, it\u2019s often better to wipe systems and reinstall from a clean, trusted backup than try to fix the mess.