Intel does not object to John McAfee using his personal name in connection with his business, but it objects to the use by the maverick entrepreneur and security expert of the McAfee trade name and trademark in a way that could confuse or deceive consumers or dilute the brand.\n\nThe issue came up when John McAfee teamed with MGT Capital Investments, which had been until recently mainly into gaming sites, and announced in May that it is in the process of acquiring a diverse portfolio of cybersecurity technologies. MGT also announced that it intended to change its corporate name to \u201cJohn McAfee Global Technologies, Inc.\u201d with John McAfee at the helm of the new company.\n\nMGT has meanwhile launched a network security product called Sentinel and Intel points in its filing to the U.S. District Court for the Southern District of New York that MGT has a promotional video on its website that \u201cnow displays the new trade name and trademark \u2018John McAfee Global Technologies.\u2019\u201d\n\nMORE ON CSO: Intel sells off majority stake in McAfee unit\n\nIntel announced in September that it had signed an agreement with TPG for a deal that would see its Intel Security business as a separate cybersecurity company in which Intel shareholders would hold 49 percent of the equity with the balance held by the investment firm. Intel would also receive US$3.1 billion in cash. The new company would be named McAfee.\n\nIntel said in its filing Thursday that it does not object to \u201cJohn D. McAfee\u2019s use of his personal name or personal reputation in connection with his business ventures.\u201d Elsewhere in the filing, the company said it admits that John McAfee \u201cdid not forfeit the right to use his name as a personal name, which Intel has never challenged.\u201d\n\nThe company, however, objects to John McAfee and MGT \u201cusing their new MCAFEE trade name and trademark, and any other MCAFEE trade names or marks, in a manner that creates a likelihood of confusion or deception among consumers, or that dilutes Intel\u2019s famous MCAFEE brand." Intel is arguing that the use of its trademarks by the renamed company for security products could lead consumers to assume mistakenly that they come from a common source, in this case Intel.\n\nIntel said it completed in February 2011 the acquisition of McAfee Inc, and had continued to use and promote the McAfee mark on and in connection with security products, services, and publications for consumers and businesses. The company claims to own through McAfee Inc. a number of U.S. registered trademarks such as the MCAFEE, MCAFEE SECURITY, MCAFEE PROVEN SECURITY and the stylized \u201cM\u201d on a shield marks.\n\nIn June 2016, Intel sent a letter to MGT Capital warning it of legal action if it changed its name \u201cto one that includes the MCAFEE trademark or otherwise use the MCAFEE name as a trademark.\u201d John McAfee does not have the right to use the McAfee name for security related goods and services, Intel added.\n\nJohn McAfee and MGT soon after filed a suit in the New York court seeking a judgment declaring that \u201ctheir use of or reference to the personal name of John McAfee and\/or McAfee in their business,\u201d including in the renaming of MGT, does not infringe on Intel\u2019s trademark rights or breach any agreement between the parties.\n\nIn the filing, John McAfee claimed that he had entered in 1991 into an agreement with McAfee Associates, a predecessor to McAfee Inc., to transfer certain assets to it in exchange for stock and a promissory note. But at no point did he \u201cassign the rights to his personal name, via assignment of trademark or otherwise, or agree to restrict his right to do business using his own name,\u201d according to the filing. He had not filed for or registered the trademark to \u201cJohn McAfee\u201d or \u201cMcAfee\u201d or any other variation of the name at the time of the agreement.\n\nSome of MGT's other plans have run into issues. Its agreement to acquire anti-spy software company D-Vasive had to be halted because of the refusal by NYSE MKT to list the 43.8 million shares that would need to be issued to complete the merger. The New York Stock Exchange this week initiated proceedings for delisting MGT's common stock.