A regular refrain within the online security community is that privacy is dead.\n\nDavid Adler\u2019s talk at RSA Tuesday, titled \u201cWhere you are is who you are: Legal trends in geolocation privacy and security,\u201d was about one of the major reasons it is so, so dead.\n\nTo paraphrase Adler, founder of the Adler Law Group, it is not so much that in today\u2019s connected world there is a single, malevolent Big Brother watching you. It\u2019s that there are dozens, perhaps hundreds, of \u201clittle brothers\u201d eagerly watching you so they can sell you stuff more effectively. Collectively, they add up to an increasingly omniscient big brother.\n\n\u201cEverything is gathering location data \u2013 apps, mobile devices and platforms that you use,\u201d he said. \u201cOften it is being done without your knowledge or consent.\n\n\u201cAnd at same time, privacy advocates have ID\u2019d geolocation as particularly sensitive information.\u201d\n\nThat, as numerous experts have been warning for some time now, is because data about where you are at all times of the day can paint an incredibly detailed and invasive picture about who you are \u2013 your political, food, religious, sexual and shopping preferences, medical conditions, job, family, friends and other relationships, and, of course, where you live.\n\nAnd, as is also well known, people make it very easy to collect that data. They essentially give it away. \u201cA lot has to do with the shift to mobile devices,\u201d Adler said. \u201cWhat people used to do on their desktops, they now do on mobile.\u201d\n\nHe cited a Pew Research Center study on how people use their cell phones, which found that 40 percent used it for government services, 43 percent to research job information, 18 percent to submit job applications, 44 percent to look for real estate, 62 percent to research health conditions and 57 percent for online banking.\n\n\u201cIn addition to the sensitivity of the subjects, you fold in the location data, and it can become very revealing,\u201d Adler said.\n\nAvoiding this is not as simple as turning off the \u201clocation services\u201d feature in a smartphone either, he noted.\n\n\u201cThat is only one of several ways location data is gathered,\u201d he said. \u201cI was shocked at technology behind it. It is collected by the cell tower that your device talks to. Wi-Fi hotspots not only share the location, but time stamp it. Your phone logs all of it \u2013 your keyboard cache, SIM card serial number, your number, your email address. All of this can be gathered by apps, and they don\u2019t have to ask your permission.\u201d\n\nThere is a growing awareness of these risks not just from privacy advocates, but from at least some government agencies as well. Adler quoted the Federal Trade Commission\u2019s Director of the Consumer Protection Division Jessica Rich, who said two years ago that \u201cGeolocation information divulges intimately personal details of an individual.\u201d\n\nHe also noted the passage of the Consumer Privacy Bill of Rights Act of 2015, along with other legislation pending.\n\nBut it is unlikely that things will change soon in any major way. The Center for Democracy & Technology (CDT) called the consumer privacy bill \u201can incredibly important first step,\u201d but also said it contains, \u201ctoo many loopholes, and enforcement is lacking.\u201d\n\nAdler said that is in part because the U.S. still, \u201chas no uniform privacy laws, and enforcement is ad hoc.\u201d He said a number of consumer complaints, \u201chave fizzled in the courts, because they depend on very specific harm to individuals.\u201d\n\nStill, he said a number of FTC cases are setting precedents for protecting consumer privacy.\n\n\u201cRegulators are taking a more in-depth look at this kind of information. It is trending and important,\u201d he said.