Senior U.S. government officials came to Silicon Valley on Friday to deliver a direct appeal to executives from major companies and the cybersecurity industry: work with us so the nation will be better protected from cyberattacks.The charm offensive, which includes a speech by President Barack Obama, comes as a new government agency is being formed to oversee preventive and reactive response to cyberattacks: the U.S. Cyber Threat Intelligence Integration Center. That’s part of the government’s response to the growing number of cyberattacks on large corporations, like Target and Sony Pictures, but the cooperation of industry is not guaranteed.Lisa Monaco, a senior advisor to President Obama on homeland security and counterterrorism, said she worried that the type of cyberattack that targeted Sony could become the norm in the future if more isn’t done.“The cyberthreat is becoming more diverse, it’s becoming more sophisticated and more dangerous,” she said. “So that’s why we are here. We are at a transformational moment in the evolution of the cyberthreat.” Monaco’s remarks came a couple of hours before President Barack Obama is expected to sign an executive order aimed at improving information sharing with the private sector.But the order can only go so far and the government needs the goodwill of U.S. companies to contribute information on cyberattacks and breaches. Kenneth Chenault, CEO of American Express, spoke on-stage with Jeh Johnson, Secretary of Homeland Security, and told him companies are looking for liability protection before they divulge information on cyberattacks and breaches to the government.Goodwill has been something in short supply at some major Internet companies in the wake of the recent revelations on NSA spying.Perhaps as a result, Facebook CEO Mark Zuckerberg, Yahoo CEO Marissa Mayer, and Google’s Larry Page and Eric Schmidt, all declined invitations to attend and instead sent deputies, according to Bloomberg News.One prominent Silicon Valley CEO will be speaking: Apple’s Tim Cook is scheduled to speak later Friday right before President Obama takes the stage.Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn’s e-mail address is martyn_williams@idg.com Related content brandpost How an integrated platform approach improves OT security By Richard Springer Sep 26, 2023 5 mins Security news Teachers urged to enter schoolgirls into UK’s flagship cybersecurity contest CyberFirst Girls aims to introduce girls to cybersecurity, increase diversity, and address the much-maligned skills shortage in the sector. By Michael Hill Sep 26, 2023 4 mins Back to School Education Industry IT Training news CREST, IASME to deliver UK NCSC’s Cyber Incident Exercising scheme CIE scheme aims to help organisations find quality service providers that can advise and support them in practising cyber incident response plans. By Michael Hill Sep 26, 2023 3 mins IT Governance Frameworks Incident Response Data and Information Security news Baffle releases encryption solution to secure data for generative AI Solution uses the advanced encryption standard algorithm to encrypt sensitive data throughout the generative AI pipeline. By Michael Hill Sep 26, 2023 3 mins Encryption Generative AI Data and Information Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe