Credit: Thinkstock The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received about 18,000 requests for user data from governments worldwide during the first six months of 2014, the company revealed Thursday in its third report on such matters. The highest number of requests, which generally deal with criminal investigations, came from the U.S. at around 6,700.The requests may include content like emails, Flickr photos, Yahoo address book entries, even posts on Yahoo Answers. “Non-content data,” meanwhile, includes information that is just as sensitive such as IP addresses, billing information, and the “to”, “from” and date fields in email headers.That’s a lot of requests for personally identifiable and sensitive information. But it’s lower than the numbers in Yahoo’s previous reports. During the second half of 2013, Yahoo received about 21,000 user-data requests from governments worldwide. The U.S. came in first with nearly 6,600 requests. And a year ago, there were nearly 40 percent more requests, at 29,000 total. Requests from U.S. governments were nearly double then at roughly 12,000.Yahoo says it evaluates its requests carefully to minimize the disclosure of data. But still it disclosed data in around 12,000 instances in the first half of this year — well more than half the number of total requests. The company disclosed data for about 5,600 of the U.S. requests. The U.S. requests include national security letters and requests for content made under the Foreign Intelligence Surveillance Act for national security purposes. But Yahoo and other companies are currently not legally allowed to say more about them beyond providing vague ranges of 1,000.The falling number of requests could suggest that Yahoo is a less compelling company for governments to target in comparison to its peers, at least when it comes to “requests” and not surveillance or interception.Google just last week reported a 15 percent spike in total government data requests, at nearly 32,000.Facebook has not yet reported its data requests for the first half of this year, but its tally for the second half of 2013 was up slightly at around 28,000.Dropbox’s government data requests are going up too.A falling rate of government data requests may also signal that intelligence agencies have other ways of pilfering people’s data. Part of the cache of leaked documents from former U.S. National Security Agency contractor Ed Snowden indicated that U.K. intelligence agency GCHQ had surreptitiously captured webcam images of millions of Yahoo users. The decline of government data requests targeting Yahoo could be due to any number of issues, said Karsten Weide, an industry analyst at the research firm IDC.Or, “it could just be a fluke,” he said.Yahoo’s government data request figures do not include Tumblr, which Yahoo acquired last year. The number of Tumblr data requests at the moment is small: just 194 received in the first half of this year; 462 for all of last year.Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach’s e-mail address is zach_miners@idg.com Related content news UK government plans 2,500 new tech recruits by 2025 with focus on cybersecurity New apprenticeships and talent programmes will support recruitment for in-demand roles such as cybersecurity technologists and software developers By Michael Hill Sep 29, 2023 4 mins Education Industry Education Industry Education Industry news UK data regulator orders end to spreadsheet FOI requests after serious data breaches The Information Commissioner’s Office says alternative approaches should be used to publish freedom of information data to mitigate risks to personal information By Michael Hill Sep 29, 2023 3 mins Government Cybercrime Data and Information Security feature Cybersecurity startups to watch for in 2023 These startups are jumping in where most established security vendors have yet to go. By CSO Staff Sep 29, 2023 19 mins CSO and CISO Security news analysis Companies are already feeling the pressure from upcoming US SEC cyber rules New Securities and Exchange Commission cyber incident reporting rules don't kick in until December, but experts say they highlight the need for greater collaboration between CISOs and the C-suite By Cynthia Brumfield Sep 28, 2023 6 mins Regulation Data Breach Financial Services Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe