Before going to #RSAC, read ‘FUD is the Bastion of the Weak and the Shameless’ by Nick Selby

My friend Nick Selby has tackled one of my favorite subjects in his latest blog post: PR FUDmeisters who play up threats well beyond what they deserve, for the sake of getting press. Right out of the gate he makes his position plain with the title: “FUD is the Bastion of the Weak and the Shameless.”

Go read it HERE.

As a journalist, I deal with this sort of crap all the time. Most of the time, I ignore the PR pitch because responding would be a waste of my precious time. But once in awhile I like to flag examples of PR stupidity. 

Here’s one example.

Here’s another.

These rubbish pitches really start to pile up and stink in the month-long march toward the RSA Conference. I tried to warn PR agencies that their practices were more harmful than good, and gave them advice on how to pitch RSA-related news. Some listened. But as Nick points out, some missed the memo.

Nick does a great job at pointing out the FUD in his post. So if you haven’t left this blog to go read his yet, please do so now.