Apple first entered the Trusted Companies list in 2009 ranking at number 8. This year Apple didn't make the cut Apple is no longer among the most trusted companies, with American consumers less likely to feel that their data is secure than they had been in previous years, according to a survey. The Ponemon Institute has published its ‘2012 Most Trusted Companies for Privacy’ survey data. The institute ranks the top 20 companies that US consumers trust the most with their private data. 100,000 American adults were asked to rate the organisations that they felt were most likely going to keep their information private.Apple first entered the Trusted Companies list in 2009 ranking at number 8, the following year it ranked at number 12 and for 2011 it ranked 14th out of 20. However, Apple didn’t make the cut this time.The Mac Observer speculates that Apple may have fallen from favour following a number of recent privacy scandals. Examples include the 2011 iPhone tracking controversy, and last year’s UDID breach. A number of App Store apps have also been responsible for privacy breaches. Other Apple security issues on the radar last year included the Flashback Trojan which gleaned a lot of negative publicity for the company.Google, Facebook, Yahoo, Dell, AOL, Samsung, and Nokia were left off the list as well Top of the poll were American Express, HP, Amazon, and IBM. Microsoft was ranked 17 for 2012 having not ranked at all in 2011.Follow Karen Haslam on Twitter / Follow MacworldUK on TwitterRelated:Google faces legal action in the UK over Safari cookiesiPhone 6 with fingerprint sensor to launch alongside cheaper iPhone with six colours in June – analystApple in review: iOS, iPhone, iPad in 2012 Despite Apple, NFC is catching on — just not for payments quite yet Related content news Multibillion-dollar cybersecurity training market fails to fix the supply-demand imbalance Despite money pouring into programs around the world, training organizations have not managed to ensure employment for professionals, while entry-level professionals are finding it hard to land a job By Samira Sarraf Oct 02, 2023 6 mins CSO and CISO CSO and CISO CSO and CISO news Royal family’s website suffers Russia-linked cyberattack Pro-Russian hacker group KillNet took responsibility for the attack days after King Charles condemned the invasion of Ukraine. By Michael Hill Oct 02, 2023 2 mins DDoS Cyberattacks feature 10 things you should know about navigating the dark web A lot can be found in the shadows of the internet from sensitive stolen data to attack tools for sale, the dark web is a trove of risks for enterprises. Here are a few things to know and navigate safely. By Rosalyn Page Oct 02, 2023 13 mins Cybercrime Security news ShadowSyndicate Cybercrime gang has used 7 ransomware families over the past year Researchers from Group-IB believe it's likely the group is an independent affiliate working for multiple ransomware-as-a-service operations By Lucian Constantin Oct 02, 2023 4 mins Hacker Groups Ransomware Cybercrime Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe