Twitter's advertising revenue will reach US$150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer. Twitter’s advertising revenue will reach US$150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer.Twitter Bible: Everything You Need To Know About TwitterHowever, in order to have long-term business success, the microblogging and social networking company will have to work extra hard to ensure that this first wave of marketers gets the expected results from their ad spending, eMarketer said Monday.“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, an eMarketer principal analyst, in a statement. “In 2011 it must work overtime to give its early advertisers a positive experience.” Most of Twitter’s ad sales this year and in 2012 will come from the U.S., just as they did in 2010, when the company generated $45 million in revenue, according to eMarketer estimates.By comparison, Facebook closed 2010 with US$1.86 billion in revenue, according to eMarketer, which forecasts that the social networking leader will generate $4 billion this year and $5.7 billion in 2012. Meanwhile, eMarketer sees MySpace’s revenue on a downward slide from $288 million in 2010 to $184 million this year and $156 million in 2012. MySpace laid off 500 employees, or about 47 percent of its global staff, earlier this month. Related content feature Top cybersecurity M&A deals for 2023 Fears of recession, rising interest rates, mass tech layoffs, and conservative spending trends are likely to make dealmakers cautious, but an ever-increasing need to defend against bigger and faster attacks will likely keep M&A activity steady in By CSO Staff Sep 22, 2023 24 mins Mergers and Acquisitions Mergers and Acquisitions Mergers and Acquisitions brandpost Unmasking ransomware threat clusters: Why it matters to defenders Similar patterns of behavior among ransomware treat groups can help security teams better understand and prepare for attacks By Joan Goodchild Sep 21, 2023 3 mins Cybercrime news analysis China’s offensive cyber operations support “soft power” agenda in Africa Researchers track Chinese cyber espionage intrusions targeting African industrial sectors. By Michael Hill Sep 21, 2023 5 mins Advanced Persistent Threats Cyberattacks Critical Infrastructure brandpost Proactive OT security requires visibility + prevention You cannot protect your operation by simply watching and waiting. It is essential to have a defense-in-depth approach. By Austen Byers Sep 21, 2023 4 mins Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe