The Ontario Privacy Commission sought the development of a universal identification system to combat Web-based fraud. Privacy Commissioner Ann Cavoukian said growing online fraud has damaged the identity infrastructure of the Internet-based commerce.Cavoukian and U.S.-based senior executives of Microsoft held a press conference last Wednesday where the commissioner was expected to discuss the need to develop a universal identity system to help defeat scammers.At least one e-commerce expert believes that such a universal ID system would be difficult to set up because of potential disagreements between the various technology companies that would need to get involved.Each of these companies\u2014vying for a piece of the action\u2014would want to have their standards adopted by the industry, said Tim Richardson, professor of e-commerce, marketing and international business at the Seneca College and instructor at the University of Toronto. "Online fraud is certainly an impediment, but I think a universal identity system will be difficult to deploy."Richardson, an author of e-commerce books and former executive director of the Canada-Japan Trade Council, said Microsoft has been working on developing such an ID system as well as an online payment scheme referred to in the industry as Microsoft dollars."These systems will require standards. The difficulty is in determining whose standards will prevail; there are just too many players jostling for position on this field."But if it can be pulled off, Richardson said a universal ID system, with beefed-up security features for protecting personal data, certainly has the potential to reduce online fraud."[It\u2019s] a step in the right direction. Canada has in fact made some headway in similar areas such as biometric controls on passports," he said.With the phenomenal growth of e-commerce, online fraud has grown as well, Richardson said. By Nestor E. Arellano, ITWorldCanada.comKeep checking in at our Security Feed for updated news coverage.