Although it wasn\u2019t locked up like the recipe for Coca-Cola Classic, the near theft of a new Coke product has the company re-evaluating its security, including safeguards for protecting trade secrets, the Associated Press reports via NJ.com.The article reports that other corporations are doing the same. Experts say the important thing is to have tough employee screening and to catalog what secrets you don\u2019t want others to know."It\u2019s something that\u2019s made everyone I know, their hair stand on end," corporate security consultant Richard Heffernan, who works for trade group ASIS International, told the AP. "One of the things that gets less importance than it really should get is we\u2019re really careful when we hire a CFO that is going to handle money or a director of research, but I think we need to pay more attention to the support people that have access to this information."The AP reports that stealing trade secrets is not uncommon in a competitive corporate culture where heavy premiums are placed on bringing an innovative new product, device or technology to the market first. In the Coke espionage case, Joya Williams is accused of stealing confidential documents and a sample of a new Coke product from the Atlanta-based beverage giant while working as an administrative assistant to the company\u2019s global brand director. Two men, Ibrahim Dimson and Edmund Duhaney, are charged along with her with trying to sell the items to PepsiCo.The article states anyone could take a Coke product currently on the market and have it tested to see what\u2019s in it. The larger concern among companies such as Coke is preventing the product itself from being known by the competition before it is released, John Sicher, an industry analyst and editor of Beverage Digest, told the AP."It\u2019s not about what the formula is; it\u2019s about what the product is," Sicher said. "\u2019When Coke several years ago came out with Vanilla Coke, they wanted that to be ahead of everybody else doing a vanilla cola. So, it\u2019s about what the product is. The innovation itself is what they try to keep secret." Compiled by Paul KersteinFor more information, read these related articles:Coca-Cola Accuses Three of Stealing Recipe SecretsDon\u2019t Ignore the Warning SignsThe ABCs of Intellectual Property ProtectionBad ChecksKeep checking in at our Security Feed for updated news coverage.Or subscribe via RSS.