9 CCPA questions every CISO should be prepared to answer

Executive management anxiety over the California Consumer Privacy Act will rise as the enforcement deadline looms. Security managers will need to know the answers to these questions.

CCPA | California Consumer Privacy Act  >  Satellite view of California's network of lights / lock
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The California Consumer Privacy Act (CCPA) went into effect on January 1 and it is affecting companies not just in California but across the United States — and even around the world. Here are nine questions that every CISO must be able to answer about this law.

1. What is the CCPA?

"What the heck is this?"

That was the first question Branch Metrics CEO Alex Austin had for Cathleen Hartge, his data protection officer (DPO), when he first heard about the CCPA when it was still being finalized by California's lawmakers.

Branch Metrics is an online marketing company that counts Airbnb, Target and Yelp among its tens of thousands of business customers. The company processes billions of consumer records, Austin says, putting in squarely in the law's crosshairs.

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