Industry View

How to Minimize the Impact of a Data Breach

ID Experts' Rick Kam describes a customer-centric action plan

By Rick Kam, President, ID Experts

A customer-centric response approach
To maximize customer retention following a data breach, you must notify your customers in a timely fashion, be honest and thorough in your communications, provide useful and relevant information on next steps, and if appropriate and affordable, offer services to protect your customers from harm and address their fears of becoming victims of identity theft.

This customer-centric approach to breach response will help you prevent costly customer churn and, in turn, minimize revenue loss. ##

Rick Kam is President of ID Experts, a provider of identity theft protection and data breach services for consumer and corporate customers.

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