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Privacy Advocates: Consumer Education Isn't Enough

The efforts of e-commerce sites and online advertisers to educate U.S. consumers about privacy and targeted advertising aren't enough because many consumers won't take the time to understand the issues, privacy advocates said Thursday.

By Grant Gross, IDG News Service (Washington Bureau)

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U.S. government rules are needed to give online advertisers a code of conduct, said Jeffrey Chester, CDD's executive director. He called interactive online advertising "a virtually invisible, stealth system."

Online tracking by advertisers is "a secret for the vast majority of people here in the United States, Europe and elsewhere," Chester said. "The system is already in place and it's too late to turn it back, sadly."

 

Electronic Privacy Information Center

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