Case Study

Drug Busters: Tracking Down Counterfeiters

Novartis deploys a global team to track down counterfeit drugs and help authorities prosecute counterfeiters.

By Todd Datz

Page 8

Christian recounts a case a few years back in Argentina in which the government wanted the company to do a recall. The problem, says Christian, is that very often "when you do a recall, the only thing you leave on the market is the counterfeit product. You get your name in the problem, patients stop taking your product and doctors stop writing scripts for it." Instead, the company convinced the authorities to work with it on its own investigation (they initially weren't interested) and during the next year they arrested more than 70 people and confiscated tons of pharmaceuticals from more than a dozen companies. The bottom line is that investigations need to be managed carefully. "You're the one that gets hurt. If somebody counterfeits your product, your name goes bad," says Christian.

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