The Six Things You Need to Know About Executive Protection

Protecting executives and upper management requires risk assessment, cost-benefit analysis and old-fashioned legwork.

Of course, none of this comes cheap. So it's critical that you're comfortable with your recommendations because you have to be able to justify them. "Security is always negotiated in the private sector," says Joe Russo, the vice president of special operations with T&M Protection Resources in New York City, who spent 20 years with the U.S. Secret Service. "You have to be able to articulate why you are going with certain procedures and justify heavier doses of security. It's big dollars, so they're not going to take it lightly."

For example, according to the Jan. 6, 2005, proxy statement that Disney filed to its shareholders, in 2004, Disney spent $716,335 on security advice and personnel for CEO Michael Eisner, and $18,663 on security systems and equipment for his safety. For COO Bob Iger, the company spent $471,646 on security advice and personnel and $2,470 on security systems.

It's important to realize that risks are ever-changing. CSOs need to establish a baseline level of security for their executives that can be increased when warranted. "Good executive protection professionals understand the threat level and analyze it constantly," says Tim Horner, associate managing director at security consulting behemoth Kroll. A CEO might get 25 threatening e-mails a week without the threat level spiking. But if a threatening letter is tucked under the front door of the CEO's home, that signals someone is taking extra pains to deliver their venom, and security may need to be increased.

Tip #2 Ditch the bouncer

The term "executive protection professional" should tell you all you need to know about the evolution of executive security details. No-neck goons in black turtlenecks and lumpy suit jackets are fine if you want to hit a dance club with a posse, but they are not effective for executives. An effective EP program has to be based on research and preparation rather than sheer muscle.

"That's the difference between a bodyguard and a protection professional: One specializes in muscles and has a gun, and the other may be less physically imposing but is better prepared to identify threats before they materialize," says David Katz, president and CEO of the Global Security Group, which provides training and consulting for executive protection details.

Whether you are using proprietary staff or outsourcing, the CSO must ensure that protection professionals are properly trained, advises Heintze. They need to have experience in defensive driving, emergency medical training, the ability to defend against an attack on a principal, a conspicuous pride in staying fit, and the good judgment to assess threats and employ the appropriate countermeasures. Today's protection professional also has to be a mirror image of his principal in professional dress and demeanor.