How To

How to Market the Security Group

Experts show how to sharpen six key skills for the future CSO

By Todd Datz

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Demonstrating security products or issues is also helpful. Hold a tech fair in the company cafeteria to show a new fingerprint ID system or a new log-on procedure. For a frugal approach, hand out trinkets. One of Leto's clients distributed huge, red panic buttons with an important security message.

Leto likes the idea of coming up with a security theme—a slogan that sums up why security is important. It's something a CSO could say at every presentation and that HR or other departments could stress. Often, she says, CSOs communicate too many messages, increasing the chance that employees will tune out. One simple theme helps get everyone marching to the same beat.

Mandatory training sessions have their place as well, but again, Leto emphasizes making these sessions fun, not PowerPoint snooze-a-thons. Instead of showing a slide of bullet points on laptop safety, demonstrate how someone's laptop could be swiped at Starbucks. If you've only got an hour, says Leto, "It better be an interesting hour. Or at least have doughnuts."

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