Debriefing

Attention Shoppers: Privacy and Loyalty Cards

The Bay area computer programmer, dismayed by privacy's eroding standards, has integrated privacy into everything he does. Everything.

By Scott Berinato

Page 2

Just how concerned should we be about this network of club-card-swapping bamboozlers?

We try to outdo each other when applying for cards by inventing names that are as phonetically embarrassing as possible, so the cashier says, "Have a nice day Mr. ...uh." It's kind of sad and beautiful at the same time when you see the recognition in the clerk's face that the name is a joke. I'd say the swapping program is a success.

You've really thought about this.

I've been thinking about this since I read an article that said anonymous moneyin other words, cashmight disappear. I thought if that ever happens, I'll just start money swaps. It'll be a quick laundering scheme.

Have you ever invaded someone's privacy?

I don't think so. Not even my wife's. I'm the most technical person in my house. I have the power to examine any data on any computer in my house. But I never would. Seriously. I genuinely believe people need their own space. I try to live that way.

Other stories by Scott Berinato

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