How To

How to Use Social Networking Safely: Tips From Security Pros

The business advantages of sites such as LinkedIn and Facebook are starting to outweigh the security and privacy risks, say Bill Boni and Howard Schmidt--but only if you follow a few rules

By Katherine Walsh

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LinkedIn strictly as a way to help him do his job better--and as a result, he only provides information related to his professional self.

Schmidt, on the other hand, sees an advantages in blurring the personal and professional lines. Because of MySpace, he realized that one of his CEO colleagues was an avid fisherman, as is he. Another friend turned out to be an amateur photographer--so is Schmidt. "It helps you build trust and a better understand of who they are, which enhances your business relationship," he says. And that’s the whole idea.

Staff Writer Katherine Walsh can be reached at kwalsh@cxo.com.

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