News
Google in Court for Click Fraud
An Arkansas judge is hearing arguments for and against the settlement of a click-fraud lawsuit that critics say lets Google off the hook too easily.
By Dave Gradijan
ms of the settlement terms as "egregious mischaracterizations."
As part of the settlement, Google commissioned a New York University computer science expert to conduct an independent examination of its click-fraud detection methods. In the 47-page report, the expert, Alexander Tuzhilin, concluded that Google is making a "reasonable" effort to fight click fraud.
By Juan Carlos Perez, IDG News Service (Miami Bureau)
For more information on click fraud and Google, read Study Approves Google Click Fraud Efforts.
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