Microsoft's demand that Windows 8.1 users install this week's major update was another signal that the company is very serious about forcing customers to adopt its faster release strategy, experts said today.
"Microsoft is going to drag organizations and users into this new world of faster updates kicking and screaming," said Michael Silver of Gartner in an email. "Microsoft wants users to trust it to keep their systems updated. Maybe they figure forcing organizations to deploy [Windows 8.1 Update] will get them used to taking updates and keeping current."
Earlier this week, Microsoft shipped Windows 8.1 Update (8.1U), adding that to obtain future updates, including fixes for vulnerabilities distributed each month on "Patch Tuesday," Windows 8.1 users had to install 8.1U.
"Failure to install this Update will prevent Windows Update from patching your system with any future updates starting with updates released in May 2014," Microsoft said.
May 13 is the first Patch Tuesday that will require 8.1U.
That requirement got the attention of users. And not in a good way.
"What happened to Microsoft's Lifecycle policy with providing customers with a 24-month timeframe before ending support of a superseded operating system RTM/Service Pack?" asked a user identified as "wdeguara" in a comment appended Tuesday to Microsoft's blog-based announcement. "By immediately withdrawing all future security updates for Windows 8.1 RTM, in the eyes of most enterprise customers you are effectively performing an immediate End-of-Life on Windows 8.1 RTM.
"I know that Microsoft wants its customer base to adopt updates to its Windows platform faster, but immediately dropping security patching on the Windows 8.1 RTM release is just plain crazy," wdeguara added.
But to Silver, that is exactly Microsoft's intent.
Others see similar method to Microsoft's madness.
"The reality is that Microsoft is moving the OS toward a more service-oriented model," said Wes Miller, an analyst with Directions on Microsoft, in a Thursday telephone interview. "This reflects the fact that there are shifting sands, that Microsoft is trying to move toward one servicing model for a variety of platforms. They're trying to harmonize Windows Phone and Windows with one servicing model that works for everyone."
From Miller's perspective, Microsoft was striving for a mobile-style model for Windows that would not only rely on more frequent updates, but one with a goal of getting the bulk of users onto each new this-is-current update or version.
Other Microsoft customers joined wdeguara to criticize the forced migration, which had not been announced prior to Tuesday and which they saw as a betrayal of the 24-month rule that has given them two years from the launch of a service pack to upgrade from the original, called "RTM" in Microsoft-speak to reference "release to manufacturing."
"This is a massive shift from a patching perspective," said Julian Harper, an IT manager, in one of several messages posted to the Patchmanagement.org mailing list on the topic. "For years, we've had [two] years to plan service pack roll outs and now we're given one month. And this is on top of the fiasco that was Windows 8.1 for volume license customers."
Previously, Microsoft had said that the 24-month rule for Windows, once reserved for service packs, would apply to Windows 8 and its successors, including Windows 8.1 of October 2013, even though the latter was not labeled as a "service pack." Customers on Windows 8 RTM, which shipped in October 2012, would have until Jan. 12, 2016 to migrate to Windows 8.1. After that date, Windows 8 RTM will not be eligible for security updates and other fixes and enhancements.
"Microsoft has the most generous and transparent support policies, but everything depends on what they call the new code," said Silver. "A 'service pack' has a support policy. A 'version' has a support policy. Something with a different name, well, Microsoft can do what it wants."
Miller wasn't shocked at the complaints from enterprise IT personnel, like Harper. "It bothered me, too," Miller said. "The support lifecycle page doesn't reflect this, and it absolutely should," he continued, referring to Microsoft's support timetable for Windows 8 and Windows 8.1. "Customers need to be able to keep track of what they have to do for support."
Andrew Storms, director of DevOps at CloudPassage, a San Francisco-based cloud security firm, acknowledged the historic nature of the Windows 8.1 Update's deployment requirement.
"What was surprising to me was that there was no prior notification from Microsoft," Storms said. "But what was not so surprising was that they made this decision. The number of SKUs that they support is getting out of hand. Microsoft can only support so many products. At some point, they just have to cut it."
Storms sympathized with corporate IT administrators nervous about the rapid release pace.
"Given the environment they're in, the complaints were well justified," Storms said. Traditionally, that has been an environment where companies downloaded an update, tested it for weeks or even months, then slowly deployed it to devices.
"That's an ongoing process that's constantly in motion," said Storms of the practice. "But we know everyone needs to move to [a process] where you have to take the updates as they are. So this really calls for a new way of thinking. IT must rethink the environment that they're in."
In other words, enterprises may not like Microsoft mandating 8.1U but they'll have to learn to live with not only that, but future demands, too. "If the [software vendors] are moving faster than you can keep up with using the traditional methodology, you're going to have to just take [the updates]," Storms said.
Microsoft did not reply to questions, including why it mandated 8.1U and whether it believed the requirement is a change of its 24-month rule.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is email@example.com.
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This story, "Microsoft drags customers 'kicking and screaming' into its world of faster updates" was originally published by Computerworld.