This was never so prevalent as when I saw a commercial that was put out by Coca-Cola in 2012. It was a bizarre attempt to illustrate that, even though we're all being constantly monitored, there are good things seen through those lenses. I was not amused.
Here is a screen capture from that commercial,
When did it become accepted behaviour that we could be monitored all the time? I'm searching my memory for that moment in time where I signed the paperwork where I agreed to be a cast member of the Truman Show.
Try as I might, I cannot recall. Could it be because I never agreed to this in the first place? We have been watching this type of behaviour play out on a global stage. Country after country attempts to roll out legislation that eats away at the fabric of what once were the rights that citizens of their respective counties enjoyed.
The argument that I hear repeated is that all of this surveillance of our email, web surfing, phone calls, movements, location and so forth are for our own good. It is with a heavy heart that I realize that we have swallowed the pablum and accepted this as the truth.
But, this isn't the case. All of this surveillance is about exerting greater control on the populace. Making sure that we keep in line and don't argue with our political leaders. We need to take accountability for what we have allowed the surveillance state to do to us. The question is, how do we get it back? The refrain of "you'll be fine if you have nothing to hide" doesn't hold water with me to be fair. I have nothing to hide but, I have no interest in sharing what I do have with some analyst in a musty data centre.
Web creator Sir Tim Berners-Lee has warned that the democratic nature of the net is threatened by a "growing tide of surveillance and censorship".
The warning came as he launched his World Wide Web Foundation's annual web index report, tracking global censorship.
It suggests that 94% of the countries in the index do not adequately monitor government internet interception.
Thirty per cent of countries block or filter political content, it indicates.
The report concludes that the current legal framework on government snooping needs urgent review.
He's spot on. This will get worse before it improves. How do we repair this situation? How do we get governments out of our packets?
Where do we go from here?