In Depth

Black Hat SEO, part two: SEOwN3d!!1

As search engine optimizers played fast and loose, a reaction from the search engine companies became inevitable. Now SEOs are forced to choose hats: black or white. (Part two in a series.)

By Scott Berinato

Page 9

This, the SEOs say, is finally where black-hat SEO is driving general search, and now hacking SEO is as well. It's turning the Web into a big strip mall.

Scott Berinato is former executive editor of CSO. Send feedback to Derek Slater at dslater@cxo.com.

Other stories by Scott Berinato

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